Kentucky men’s basketball head coach Mark Pope announced the addition of Director of Roster Management Keegan Brown on Thursday.
Brown comes to the Bluegrass after spending two years with the Wisconsin Herd, the NBA G League affiliate of the Milwaukee Bucks as the video coordinator. Prior to his time with the Herd, Brown spent five seasons with Pope at BYU where he advanced from video coordinator to director of player personnel. In that role, he was involved in scouting coordination, roster construction planning, NIL strategy and allocation, and integrating analytics into personnel decision-making.
“Keegan Brown is an outstanding addition to our program,” Pope said. “He brings a unique blend of organization, analytics and feel for the game that’s critical to any organization, along with a deep understanding of what it takes to build a roster that can compete at the highest level. In today’s game, roster management is everything, and Keegan is as good as it gets in that space. We’re excited to have him in Lexington and confident he’ll make an immediate impact on our success.”
With the Herd, Brown was involved with coaching operations and player personnel. In addition to leading video and workflow infrastructure, he supported G League Draft preparation, player pool scouting, roster evaluation processes, trade-related analysis and G League scouting efforts for the Milwaukee Bucks. He also contributed to the Milwaukee Bucks’ pre-draft processes, assisting with draft intel preparation and supporting pre-draft workouts.
“I’m incredibly grateful for the opportunity to join a historic program like Kentucky basketball,” Brown said. “The tradition, expectations, and standard here are unmatched, and I’m excited to get to work alongside Coach Pope and the staff to build a roster that reflects that level.”
With the Wildcats, Brown will work closely with Pope and the staff to support the program’s roster-building efforts. Specifically, he will be involved with roster construction and player acquisition strategy, including transfer portal evaluation and acquisition strategy, roster planning, scholarship allocation and resource optimization. Furthermore, Brown will be involved with player personnel scouting, evaluation and decision support.
He will utilize the integration of analytics into recruiting and roster decisions, along with coordinating information across staff, agents and key external relationships.
Brown earned a Master’s in Sports Business Management and an MBA from the University of Central Florida, and a Bachelor’s degree in Business Management from Brigham Young University.
https://ukathletics.com/news/2026/03/26/keegan-brown-hired-as-director-of-roster-management
