To assist the university in meeting the stated goals of the mission statement and the athletic department through professional management of the men’s basketball program. The goals are to 1) provide every opportunity for the men’s basketball program to compete for Heartland Conference Championships every year, 2) operate with quality and integrity in the athletic department’s role as a focal point for school identity and spirit, 3) support the community through public service, and 4) provide opportunities and support for SEU student-athletes to achieve academically and athletically at the highest level and provide programming and resources that help prepare them with skills for life.