• Brand Content and Engagement for Basketball Programs: Manage all creative marketing and revenue generating communications content for men’s and women’s basketball, the department’s primary source of revenue. Create content focused on recruiting, increasing fan engagement, and strengthening the affinity towards George Mason Basketball. Content to include identifying and telling student-athlete stories, generating student-athlete focused content, and promoting in-game atmosphere to help drive attendance.

• Social Media Content and Campaigns: Manage all creative strategy for men’s and women’s basketball social accounts to improve upon the more than seven million impressions across platforms in 2023-24. Explore the establishment of emerging social media trends and platforms for both basketball programs to better connect with recruits, prospective Mason students, and emerging target demographics. Oversee campaign development for player and team-centric initiatives while working with the Associate Athletic Director for Digital Media & Marketing and the basketball programs in these areas.

• Video Production and Graphic Design: Create an innovative, multimedia identity for George Mason Basketball while maintaining the integrity of the brand and image of the department. Film, edit, and produce content for George Mason Men’s and Women’s Basketball games, including home, road, and championship events. Create, strategize, film, edit, and produce original and team specific video content for men’s and women’s basketball social media accounts reflecting each team’s brand and values. Develop and manage digital and multimedia content for social media platforms. Produce player-driven content to aid athletes in their navigation of NIL measures across college sports.

• Recruiting Support: Serve as lead for creative video and graphic design needs (design, layout, and preparation) for George Mason Basketball recruiting. Work directly with both basketball head coaches to manage recruiting communications strategy and produce graphics and videos disseminated to potential future Patriots for recruiting. Create graphic design templates for commitment, signed, quote, and gameday graphics.

Follow link below for complete job posting and application information.