Shay Berry has been named as an assistant coach with the Saint Michael’s men’s basketball team.
Berry arrives with nearly 25 years of head and assistant experience with NCAA Division I and Division III programs. He also works as the director of strategic basketball operations at Luceo Sports, which creates mental training and study apps for basketball players. Prior to Luceo Sports, Berry worked for four years as a sales specialist and account manager with Krossover, which specializes in Cloud-based video and statistical breakdown services for sports teams.
Between 2011-12 and 2014-15, Berry was head coach at Division III Hunter (N.Y.) College, leading the Hawks to the City University of New York Athletic Conference (CUNYAC) Tournament each year, including a trip to the semifinals during the 2013-14 season. For his final three school years, Berry was also assistant athletic director for facilities and operations.
Prior to Hunter, Berry was an assistant coach for five years at Division I Dartmouth (N.H.) College between 2004-05 and 2008-09 after serving as an assistant coach at Division I Fordham (N.Y.) University in 1996-97 and again between 1999-2000 and 2002-03. He helped the Rams qualify for the Atlantic 10 Conference Tournament all five years. Berry was also the junior varsity head coach in his debut season.
From 1991-92 to 1995-96, Berry was basketball assistant coach, men’s golf head coach and junior varsity basketball head coach at Division III New York University, helping the Violets to a 111-26 overall record. NYU also finished 54-16 in the United Athletic Association (UAA), won two UAA titles and qualified for the NCAA Division III Tournament all five years, finishing as the national runner-up in 1993-94. Berry later returned to NYU as the coordinator of intramurals in 1998-99.
With the 1990-91 season, Berry was an assistant coach and junior varsity head coach at Division I Yale (Conn.) University, as the Bulldogs were 15-11 overall and 9-5 in the Ivy League to place second in the Ancient Eight.
In between his years of coaching, Berry has worked at the Five-Star Basketball camp as director of marketing (1997-98) and vice president for business development and marketing (2003-04). He has contributed to multiple instructional videos and publications, including the “Developing the Point Guard” DVD and two Five-Star coaching books. He has been published in Street & Smith’s Sports Business Journal and Got Game Magazine while serving as basketball technical director for Fat Joe and Ashanti’s 2002 music video for the song “What’s Luv.”
In 1989, Berry earned his bachelor of arts degree in communications from Central Connecticut State University with a minor in marketing and an emphasis on promotion and public relations. Throughout his four years at Central Connecticut State, Berry was involved with the men’s basketball program as it ushered in its Division I era, first as the head student manager and later as a student assistant coach. Berry is the lead fly-fishing guide at the Woodstock (Vt.) Inn & Resort, an Orvis-endorsed lodge.
https://www.smcathletics.com/sports/mbkb/coaches/berry_shay?view=bio
