Bullock promoted to Assistant Men’s Basketball Coach at Western Michigan

Jacob Bullock has been named an assistant coach on the Western Michigan men’s basketball coaching staff, Bronco head coach Clayton Bates announced on Monday.

“We are extremely excited to announce Jake as an assistant coach. Jake brings a very strong work ethic and infectious personality to our program,” said Bates. “In his three years as a Bronco, Jake has had countless responsibilities and promoting him to this new role was an easy decision. Jake is passionate about the teaching the game of basketball and his ability to communicate with our student-athletes makes him perfect for this role.”

Bullock (26) will be one of the youngest men’s basketball assistant coaches in the NCAA and spent the last two seasons as the Director of Basketball Operations for the men’s basketball program. Prior to his previous position, Bullock was a graduate manager at WMU.

“I am excited to stay with the Western Michigan basketball program in this new role and I cannot thank Coach Bates enough for the opportunity,” said Bullock. “I’ve learned a lot the last two years as a director of basketball operations and I’m looking forward to continuing to develop as a coach at the Division I level.”

A native of Lansing, Mich., Bullock enjoyed a successful playing career at Aquinas College where he ranks sixth all-time in scoring with 1,843 career points. In 129 career games, Bullock averaged 14.3 point per game and was a two-time NAIA All-American.

Bullock played prep ball at Lansing Catholic High School and earned his bachelor’s degree in sports management and business administration from Aquinas in 2016. In 2020 Bullock received his master’s degree in sports management from WMU.


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