Shannon Lulley, who has served as Fordham’s Associate Director of Athletic Development for the past three years, was named the Director of Program Management for the Fordham men’s basketball program.
In her new position, Lulley will work closely with the head men’s basketball coach managing all administrative day-to-day operations. She will also monitor all student-athletes campus activities including housing, athletic scholarships, and financial aid. Lulley will work with the recruiting coordinator on planning official and unofficial visits and communicate and guide student-athletes through Name, Likeness, and Image (NIL) inquiries.
Prior to her new assignment, Lulley served as the Associate Director of Athletic Development at Fordham from November of 2021 until November of 2023. She served as a fundraiser for 22 varsity sports and additional club sports to offset operational needs, create endowed scholarships, and support the athletic department’s greatest needs through mail and email solicitations, meetings, and phone calls. She also planned and executed Giving Tuesday and Giving Day campaigns, including identifying lead donors, matching and challenge gifts, creating individualized email and social media campaigns for each varsity team and all club teams.
From June 2020 until November 2021 Lulley served as the Assistant Director of the Fordham Fund, Family Giving and Engagement. She oversaw the Parent Ambassador Committee, a group of parents of current and former students, and coordinated volunteer opportunities virtually, regionally, and on campus for parents to participate in as part of membership.
A 2016 graduate of Fordham University with a degree in Communication and Media Studies, Lulley was a four-year member of the women’s swimming and diving program, serving as a captain as a senior. She received an MBA with a concentration in Management from Wagner College in 2019.
Lulley named Director of Men’s Basketball Program Management at Fordham
